4 Titel
- Das Dokument ist auf Wunsch des Urhebers/der Urheberin online nicht zugänglich
The impact of emotional content and community spirit in the advertising setting
an empirical analysis in the sports industryInnsbruck, December 2019 - Das Dokument ist auf Wunsch des Urhebers/der Urheberin online nicht zugänglich
Internal branding's central role for employee commitment and satisfaction
an empirical study in the banking industryInnsbruck, January 2019 Is less really more?
understanding the effect of excessive delivery packaging on customer behavior in online shoppingInnsbruck, August 2022It´s all about emotions!
how product design and emotional experiences affect consumer behavior in the long run: an empirical inquiry in the winter sports industryInnsbruck, May 2019