3 Titel
Sensorimotor experiences in servicescapes predict attitude formation through memory dynamics: a longitudinal study
In: Psychology & Marketing, 37 (2020), 3, S. 479-487Wiley, 2020The importance of perceived fairness in product customization settings
In: Service Industries Journal, (2020), S. 1-20Taylor & Francis, 2020Loyal customers' tipping points of spending for services: a reciprocity perspective
In: European journal of marketing, 55 (2021), 13, Seite 202-229Emerald Publishing, 2021