21 Titel
Brand associations of fans and non-fans
a case study of soccer clubs in the German BundesligaInnsbruck, May 2020- Das Dokument ist auf Wunsch des Urhebers/der Urheberin online nicht zugänglich
The dynamics of range anxiety and electric vehicle adoption
Innsbruck, May 2022 How digital developments impact brand uniqueness
a case study on personalization and brand equityInnsbruck, May 2019How to establish a market for automated, connected, electric, shared (ACES) vehicles
a stakeholder perspectiveInnsbruck, 05.07.2021The impact of wearing a face mask on grocery choice and spend
Innsbruck, 02.09.2023The influence of construal level on the need for stimulative products
Innsbruck, August 2020Is more always better?
the effects of argument quantity and match on consumer brand responseInnsbruck, May 2019Leveraging existing brand assets for a D2C market entry
Innsbruck, 10.07.2022Luxury branding in B2B markets
Innsbruck, 31.05.2023Online shopping fever!
the effects of time pressure and scarcity strategies on consumers in an e-commerce setting – a systematic literature reviewInnsbruck, 10.08.2022Reactions on algorithms
a systematic literature review of algorithm aversion and algorithm appreciationInnsbruck, May 2020The rocky road to effective strategy implementation
a review of challenges and success factorsInnsbruck, 27.05.2022Taking snapshots of brand portfolios using different lenses
Innsbruck, 30.05.2022