2 Titel
Do shoppers choose the same brand on the next trip when facing the same context? An empirical investigation in FMCG retailing
In: Journal of retailing, 98 (2022), 4, Seite 576-592Elsevier, 2022Stakeholder-oriented brand management: a Venn-diagram approach to monitor brand associations
In: European management journal, 41 (2023), Seite 437-444Elsevier, 2023