Schlagwort : Verbraucherverhalten
From dim to bright
the effects of illumination on sensory perception : a lab study on information processingInnsbruck, 08. Juli 2021The willingness to pay for circular products
the role of production information for the promotion of sustainable consumptionInnsbruck, September 6, 2023Cooking to cope
an exploration of consumers' cooking practices amidst the COVID-19 pandemicInnsbruck, May 2021Construal level and sensory processing
abstract thinking attenuates perception of products on sensory levelInnsbruck, June 2022Visual versus verbal elements in service advertising
the effect of endorser's facial expression and verbal content's tangibility on consumer responsesInnsbruck, May 2020An automated approach to categorize textual consumer reviews on E-commerce platforms
Innsbruck, January 2020Neuromarketing in E-Commerce
mouse tracking as a tool to uncover the cognition of a decision processInnsbruck, Okcober 2020Determinants of fair trade consumption
Innsbruck, März 2018The influence of social interactions on consumers' intentions to buy fairtrade products
a symbolic interactionist role theory perspectiveInnsbruck, May 2018Marketing the familiy
the influence of different brand signals on the customer's behavioural intentionInnsbruck, December 2019Signaling family ownership
Innsbruck, 31.05.2021Transparency and privacy in hypernudging
an analysis of privacy policies of fitness tracking devicesInnsbruck, 18th August 2020Store atmosphere, darkness and consumers' evaluations
Innsbruck, May 2019Investigating the role of brands in mediating consumer socialities
do brands really matter?Innsbruck, May 2018The power of communication expertise in dyadic service interactions
frontline employee’s (non-) verbal expertise and positive customer emotionsInnsbruck, 26.05.2021Consumption paradoxes in global nomadism
Innsbruck, June 2020