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Title
The seducing customer journey : an omnichannel approach / von: Manuel Bellutti
AuthorBellutti, Manuel
Thesis advisorBotschen, Günther
PublishedInnsbruck, September 2018
DescriptionV, 76 Blätter : Illustrationen
Institutional NoteUniversität Innsbruck, Diplomarbeit, 2018
Date of SubmissionSeptember 2018
LanguageEnglish
Document typeThesis (Diplom)
Keywords (DE)customer journey / customer experience / experience journey / omnichannel / omnichannel customer experience / touchpoint / touchpoint journey / multichannel journey / journey mapping / customer journey map
Keywords (GND)Verbraucherverhalten / Kaufentscheidung / Kundenmanagement
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