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Title
The moral messaging of tech giants : a convention theory perspective on ethical branding / von Ann-Carolin Kieper
AuthorKieper, Ann-Carolin
Thesis advisorWieser, Verena
PublishedInnsbruck, Juli 2018
DescriptionVII, 95 Blätter : 1 CD-ROM
Institutional NoteUniversität Innsbruck, Diplomarbeit, 2018
Date of SubmissionJuly 2018
LanguageEnglish
Document typeThesis (Diplom)
Keywords (DE)Ethisches Branding / Konventionstheorie / Marketing
Keywords (GND)Marketing / Konvention / Markenpolitik / Sozialökologie / Nachhaltigkeit / Ethik
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