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Title
Market expansion by small and medium-sized companies : the case of the software company Cropster / submitted by Robin May Kleinjan
AuthorKleinjan, Robin May
Thesis advisorAndreas, Plank
PublishedInnsbruck, May 2018
DescriptionIV, 72 Blätter : Illustrationen
Institutional NoteUniversität Innsbruck, Masterarbeit, 2018
Date of SubmissionMay 2018
LanguageEnglish
Document typeMaster Thesis
Keywords (DE)Markterweiterung / Kleine und mittlere Unternehmen / KMU / SaaS / Software als Dienstleistung / Software-Unternehmen
Keywords (EN)Market expansion / Small and medium sized companies / SMEs / SaaS / Software as a Service / Software companies
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