Bibliographic Metadata

Title
Shopping eyes wide open : the effect of visual exploration on unplanned purchasing / von Lukas Eugen Karl Reuther
AuthorReuther, Lukas Eugen Karl
Thesis advisorStreicher, Mathias Clemens
PublishedInnsbruck, Februar 2018
DescriptionIII, 46 Blätter : Illustrationen
Institutional NoteUniversität Innsbruck, Diplomarbeit, 2018
Date of SubmissionFebruary 2018
LanguageEnglish
Document typeThesis (Diplom)
Keywords (DE)Ungeplante Einkäufe / visuelle Manipulation
Keywords (GND)Kaufverhalten / Visuelle Wahrnehmung / Manipulation
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