The evolution of the Web has enabled various stakeholders to reach new audiences and offer their services via new distribution channels and media. It is a fact that online purchases of touristic products (e.g. hotel reservations, flight tickets) have increased exponentially in the last few years. Furthermore, the recent achievements in the scope of the Web 3.0 paradigm have triggered the attention of the different businesses. Annotating semantically online content is a key enabler for promising applications of the semantic web technologies. The current study describes and demonstrates a useful approach of application of the state of the art Web technologies to annotate the content of accommodation websites. The proposed best practices could enable the lodging businesses to improve the visibility of their services and empower their marketing strategies.
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