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Journal Article

Title
The Role of Personality in Advertising Perception: An Eye Tracking Study
AuthorNitzschner, Marco M. ; Nagler, Ursa K. J. ; Rauthmann, John F. ; Steger, Alexandra ; Furtner, Marco R.
Published in
Vol. 8, Issue 1, page 10-17
PublishedInnsbruck : Universitäts- und Landesbibliothek Tirol, 2018
Edition
Elektronische Ressource
URNurn:nbn:at:at-ubi:4-5242 Persistent Identifier (URN)
Links
Download Nitzschner Marco M Nagler Ursa K J Rauthmann John F Steger Alexandra Furtner Mar [0.09 mb]
Reference